Reopen the conversations already in your pipeline
Past enquiries and dormant contacts represent work already done. Reactivation makes follow-up deliberate, relevant and accountable.
Review before reaching out
We look for duplicates, incomplete records, prior contact history and segments with a plausible reason to reconnect. Not every old record is appropriate for outreach; the first step is deciding which ones are usable.
Follow up with context
A previous enquiry about a property, a service quote or a commercial project deserves a different message from a cold introduction. We align outreach with what the contact originally asked about and where they left off.
- Segment by original interest and timing
- Check permitted channels and opt-outs
- Capture replies and identify the next step
Route a conversation, not a spreadsheet
When someone responds, your team should receive the history, the current requirement and the reason the conversation is worth continuing. Contacts who are not ready can remain in an appropriate nurture path.
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