Pinned engagement · B2B real estate
Lead qualification for a B2B real estate client
Challenge
Bought and inherited lead lists arrived messy: duplicate contacts, broken capitalisation, personal mailboxes, and no way to tell which records were worth an agent's time.
Solution
We built LeadPolish, an internal cleaning and scoring layer. Lists are de-duplicated and corrected, then every record is graded A-D against the client's buyer profile — seniority, function, and business identity — before it reaches the sales floor.
Only Grade A/B records routed to agents; the rest held back for nurture.
- Records delivered
- 34 of 41 rows in
- Duplicates merged
- 7 groups
- Values corrected
- 244
- Worth working
- 17 (50% graded A or B)